Ford’s One-Stop-Stop

When Ford launched its new Ford Pro service to European customers at a special event in Barcelona, I was commissioned to write the presentation scripts. There were seven in total, each one between 1000-1500 words:

• Welcome introduction

• EV charging

• Servicing

• Software

• Vehicles, including Transit and Transit Custom

• Finance

• Concluding presentation

To bring each one to life, I used headline statistics and quotes, together with a confident, no-nonsense tone of voice to get the key messages across as quickly as possible and keep the audience engaged.