Dynamic Dots

When ABB won the prestigious Red Dot Best of the Best design award for its new GoFa robot, they wanted a short, impactful film to showcase its benefits.

I devised an animated concept called ‘Dynamic Dots’. Red dots and concentric circles moved around in a virtual ‘playground’, cutting between the Red Dot logo and robot B-roll. As the captions appeared, we added subtle SFX to highlight the information, together with an animated bullet point.