Creating a New Visual Identity

For the launch of the Jaguar E-Pace, my team were asked to create a visual direction that would be used by every agency – from show stands to media drives and social – and provide design consistency across all assets.

Our simple, yet powerful ‘red, white and blue chequerboard’ theme was immediately loved and adopted across a whole range of content – everything from books to drive events, media invitations, motor show backdrops, pop-up spaces, photography and infographics.