Beautiful Details

Jaguar prides itself on beautiful, elegant, eye-catching design. So when the Global PR team wanted to create a series of films to draw attention to this, I rolled up my sleeves and got stuck in.

The brief was to create nine films, each one focusing on a different detail and presented by a different person from the design team.

I interviewed the presenters in the Jaguar Design Studio and encouraged them to talk as much about the product as their passion behind it.

I then edited each conversation into an intimate voiceover and mixed these words with stunning macro camera movements, natural light sources, studio props and beautiful shots of the cars to create the set of films.