Stronger Under Pressure

For Castrol, the task was simple: make oil sexy. Impossible? Not at all. Using the tagline ‘Stronger Under Pressure’, I created a storyline where Castrol-sponsored F1 driver, Nico Hulkenberg, spent the day with drift driver, Bartek Ostalowski – the world’s first armless racing driver!

In addition to the CD role, I also managed the client throughout the planning process, and presented all the work to the senior marketeers.

The results were as heart-warming as they were spectacular.

3 million impressions on social channels.