Say Goodbye to Buying

When the UK’s largest online vehicle leasing company, ContractHireAndLeasing, rebranded to leasing.com, they briefed my team to produce a new strategic vision for their business that would help them gain cut-through in the crowded car-leasing market.

Their USPs were based on a no-nonsense, no jargon approach to leasing, so that underpinned my creative approach. My team created a new tagline – ‘Say Goodbye to Buying’, a new contemporary corporate ID and a whole host of other assets, including:

• 1 new website

• 5 new brand values

• 1 TV Ad

• 1 radio spot

• 45+ social carousels

• 5 DOOH billboards

• 30% increase in website traffic since launch