Media Events

As the official event partner for Ford of Europe, I lead the team that host all the media drive events. From Sweden and Portugal, to Morocco and Malaga, I am responsible for creating a suite of assets to inform and entertain the guests – everything from built presentation spaces to shareable Instagram moments.

For the Ford Edge event in Sweden, my team commissioned a 3D visual artist to draw a piece of perspective art in the snow.

It was innovative creations like this that resulted in 341.3 million impressions across European print, online, TV and social media channels.

I have subsequently worked on launches for the Ford Ranger, Puma and Kuga.