In the Land of Lions

How could Land Rover prove that the all-new Defender was even more capable than the old model? Simple: use a charity partner like the Tusk Trust to see how the new model could help their efforts to conserve the world’s lion population.

I created a film that followed the Tusk team around the Borana Conservancy in Kenya as they fitted a radio collar to an adult male lion.

As well as the hero film, I also created a behind-the-scenes film with world-renowned wildlife photographer, David Yarrow, plus a series of social cut-downs and infographics to boost engagement.