Defeating Gravity

Corvette wanted to prove that the new Z06 was just as much fun on twisty roads as any European supercar.

So, I pitched an idea for an epic race down the Klausen Pass in Switzerland between the car and a daredevil Red Bull wingsuit flyer.

This would drive brand awareness, generate leads for test-drives and increase showroom traffic.

I managed everything from client approval and creative ideation, to storyboard visualisation, securing pre-production budget and directing the shoot on the ground.

Assets:

  • 1 hero film, shot in just 3 days

  • 1 cinema edit

  • 1 TVC edit

  • 8 hero images for print and OOH

  • 1 behind-the-scenes film

  • 12 behind-the-scenes images

Impact:

  • 7398 test drives in just 13 weeks

  • 10,757 total leads

  • 9 million total views

  • 307.5m impressions

Social Content

To further boost engagement, I took the existing footage and crafted it into a suite of high impact social assets.

  • 1 Facebook 360 film

  • 6 Instagram Stories and Polls

  • 1 Vertical Video

  • 2 Plane Breakers

Without the need to re-shoot footage, this was a win-win for the client.